If you are a small business owner, you might believe that getting personal recommendations and advertising in newspapers is the best way to approach marketing. I recently came across a client who complained that he was asked on a daily basis whether or not he had a site featuring his products. He simply did not. I was shocked.
Do You Need a Website?
The answer is: Absolutely yes. People are looking at websites, read reviews, and want to see high quality images of the products they intend to buy. As a basic, you need a 2-3 page site that tells the visitor what your small business is about, what you are selling, and how you can be contacted. The truth is that there are many companies offering an easy tool to set up your site in less than a year. There is, however, one problem. You are limited to a few templates, and your pages will be like a shop window in a remote village without applying some local SEO.
A Website Without Local SEO
Who would like to open a shop in a remote village with about 200 visitors passing by the window every year? Not many businesspeople, I guess. The good news is that search engine optimization for small businesses can be cheaper than weekly ads in local newspapers. In fact, you can see benefits in years to come.
How Can a SEO Consultant Help
Instead of ordering a service from a large company that applies cookie cutter methods, you might decide to hire a cheap local SEO consultant. They will take the time to sit down with you and listen to you. Trying to understand the needs of your small business and your goals, they will build a custom SEO marketing strategy that will deliver the best results. They can make suggestions about your existing website, and help you with the essential search engine optimization tasks that seem complicated at first. They will also be able to manager your social media accounts to drive targeted visitors to your sales page.
The Benefits of Search Engine Optimization for Small Businesses
Search engine optimization can increase a small business’ brand reputation, and increase their customer base. Using local SEO is cheaper and simpler than trying to rank for one search term worldwide. It also takes less time. There will be no need for expensive newspaper or radio ads, any more, and you save money on distributing flyers in the neighbourhood. You can make it easy for customers to contact you, as your site will be linked to social media accounts, and messenger systems. We, at SEO Article Content Writing Ellesmere Port provide free consultation and assessment of existing sites, so small business owners know what to expect from our search engine optimization services. Get in touch today and find out if you would benefit from local SEO.