How SEO Article Marketing Changed in the Past 2 Years

When it comes to search engine optimization, living in the past can be lethal for a site. The constantly changing algorithms of Google and other engines, rules and tricks demand attention all the time. That is why every website owner needs to be aware of the latest SEO article content requirements and link building guidelines. For those who are unable to read the hundreds of pages on search engine sites, here is an overview of how SEO article marketing has changed in the past 2 years.


Link Building SEO Changes

Automated and software generated links and directory submissions are not working any more in search engine optimization, and there is a need for a well planned article marketing, blog commenting and guest posting strategy with extra-relevant links, profiles and author bios. There are, obviously, some web 2.0 sites articles marketing packages that still deliver results and traffic, but they are hard to find. You might want to get a SEO company to find the most relevant niche blogs and pages to post your links to.


Article Marketing SEO

Most of the low quality article sites have suffered after the Google Panda and Penguin updates, except for the few. Having a couple of keyword rich articles on manual approval pages like EzineArticles SEO with the right profile links, contextual references and bios does no harm and can be a part of the site’s linking profile. However, focusing on multiple high quality sites should be the right approach if one wants to see results long term. Backlinks are usually only recognized once after Google SEO updates, so having a hundred links to the same subpage is not worth the effort, unless these articles deliver a huge amount of traffic.

link building quality

quality SEO services


Content and Blog Post Changes

Blog posts are crawled more often if there is an interaction on the page, and updating the site on a regular basis is essential, still not enough. There is a need for incorporating social media and commenting features in the site using plugins or separate software in order to be able to get more traction in search engines. Dofollow links out should be limited to the minimum, while sub-pages of the blog also have to be linked to in order to get them ranked in search engines separately. Website owners need to focus on the internal linking structure, as well as the linkwheel quality of the whole site.

content writing seo

seo article writing


Quality Over Quantity in SEO Article Content Writing

Overall; what SEO updates in the past 2 years have brought is the higher importance of quality and its superiority over quantity. Manually created or even earned links are worth much more than software generated ones. It is true that SEO article content writing has become harder and more time-consuming but it can still be rewarding. Compared to the cost of PPC, SEO is still a winner, and can deliver long term results. The only question is whether you would like to do the research yourself and get the content out there or find a professional SEO writer to build your search engine optimization campaign.




Does Your SEO Article Company Make these Deadly Mistakes?

After the updates of Google algorithms, only a few SEO companies are able to make clients’ sites stick in search engines. As automated old methods are not working any more, there is a need to review your SEO services to see whether or not you are getting results. If you would like to know what the most commons SEO article mistakes are currently, made by many search engine optimization companies, read the list below and check it against your own site’s performance.


Bulk Link Building

Automatic link building after the Google Panda and Penguin updates is a no-no in  search engine optimization. You need to ensure that the majority of your bakclinks are earned instead of created, and they look natural for search engines. Writing one article and spinning it to get hundreds of links in a few days is not the right approach to SEO article content writing anymore. Make sure that you get quality content that people share and appreciate on the internet.

SEO campaign

SEO mistakes


Not using LSI Keywords

Using LSI (related) keywords tells search engines that your site is relevant to the topic without falling into the trap of keyword stuffing. If your site has an overall high keyword density, it will look unnatural for search engines, no matter how good the content is. Therefore, you have to ensure that your SEO company researches the related keywords and uses long tail phrases, as well as the main ones in the article content created.


Lack of Keyword Monitoring for SEO Campaigns

You should at least get a report every month about your site’s performance in search engines for different keywords. If one of the phrases is not profitable enough, the SEO writing company needs to make adjustments to your search engine campaign without any hesitation, free of charge. After all; they were the people who determined your keywords the first place, so you are entitled to this service.


Low Quality SEO Writing

Getting content from cheap SEO writers is the worst thing you can do in 2013, after the latest Google updates. First of all; user generated and curated content will always be worth more for search engines than built links, secondly the algorithms can now determine grammatical errors and there is a vote button on the search results page that allows users to make your site’s SERP lowered if your SEO content is not up to their standards.


Lack of Link Diversity

In 2013, there is a need for getting diverse links instead of just high page rank dofollow backlinks. This is something that many SEO companies are unable to grab and they stick to the old methods. Links earned through high authority site publications and one way links from magazines, even if they are nofollow will increase your page’s search engine ranking more than a hundred built backlinks. You have to get social media bookmarks, naked, dofollow and nofollow, contextual and profile links at the same time if you want to get results from your SEO campaign. Contact us to see how we can help you achieve high rankings.