There are many online affiliates who do try and do Search Engine optimization the old school way or simply choose some black hat methods, that will bring in short term results, but they cannot be compared to article marketing and genuine link building campaigns. Search engines are constantly ahead of people using black hat methods and I would urge you to stay away from anything risky or sounding too good.
There are marketers who say that article directories can be spammed to death with rubbish articles, that do not make any sense, as long as the backlinks are generated it is actually classed as good search engine optimization. However there are two main purposes of article marketing if not three:
One of them is getting your site ranking higher in search engines by building up one way links pointing back to your site.
The other one is off-site search engine optimization, where you are trying to prove Search Engines that your site is an authority website and is closely related to the keywords you tag your articles with. Therefore article marketing is going to contribute towards your search engine rankings and page rank.
The third, most important, although long term goal of article marketing is to build a “fan base” of people interested in the topic you are writing about. These people should be captured and lead back to your website constantly in order to generate profit with your article marketing and search engine optimization efforts.
All of the above three reasons are alone enough to convince you about article marketing being a very important search engine optimization tool, but you can only succeed if you are using all the three aspects of article marketing effectively. You need to learn how to write killer articles and how to make people click on your links. But you also have to learn your keyword research as well in order to succeed with search engine optimization.
Many affiliates and online marketers complain that article marketing takes too much time, effort, and getting articles accepted is getting harder and harder. But the truth is, it is needed for a successful search engine optimization campaign, if you like it or not.
Below are a couple of practical tips on how to improve your article marketing and succeed with your SEO campaign.
Don’t leave keyword research out. If there is a keyword you are targeting, it is important that you check every aspect of it, from the search engine optimization perspective. How many searches monthly, how many results, competition on Google and the page ranks and backlinks of pages competing for a page 1 position. If there are videos or articles on page 1 for your keyword, you have a chance to get in, but if it is full of page rank 7 authority sites, you’d better look for another keyword before you waste time and effort on article marketing.
Rewrite your articles, do not spin them. Over the past few years I have been offered dozens of spinner software that promised to create article content that “speaks English”, however none of them was good enough, so I do manually rewrite my articles.
Don’t send the same article to hundreds of article directories, concentrate on the quality of backlinks. I usually create a few unique versions and use a free article submitter software that only sends the articles to the largest and highest ranked directories. You can download this article submitter software right now on my site.
Press Peleases. Now it is not a long way from writing an article and rewriting it as a Press Release. Extra traffic, higher rankings and unique content.
If you think you don’t have enough time to write and submit articles, you can do just the keyword research and outsource the whole process.
Many webmasters are wondering whether SEO articles will be working in 2013. The truth is that nothing unexpected is likely to happen that could not have been predicted in 2012. The movements in search engine optimization indicate that the diversity, uniqueness and quality of content will have a great role in building and promoting websites through SEO. Although there is a need to diversify traffic sources in order to gain a higher search engine reputation, the rules are going to stay pretty much the same.
Quality of SEO Content
The quality and readability of the articles and blog posts will be checked by search engines even more. The number of shares and bookmarks will tell Big G whether it is a newsworthy article. The number of sites re-publishing the articles will also matter. As paid inclusions are no longer generating higher ranking in search engines, webmasters need to combine SEO efforts with providing top notch quality. This is why many of our customers are increasing the volume of their monthly article packages for 2013.
Uniqueness and Plagarism Penalty
Recently, we were full of orders and had to refuse a customer’s order straight away. A couple of weeks later, they came back to us saying that they were not satisfied with the uniqueness of the articles and the news value. They wanted us to work on the project from scratch. This story tells you that there are many people in the SEO article content writing industry who are trying to sell you plagiarized content. It is not only unworthy of your money, but can also cost your Google rankings. If you can, always use a plagiarism checker to ensure the originality of the content you pay for.
You Can’t Go Ahead Copying Any More
In 2013, SEO article content writing is changing. You are not able to rank a site with copied or plagiarized content. Likewise, republishing other people’s news or blog entries would not be considered newsworthy by search engines. You have to provide unique tone, quality and value to your readers if you want them to stay with you. It might be better to write shorter posts, as there are many mobile users searching for information, but do not fill up the article with useless remarks or irrelevant content, repeating yourself just to get a higher word count.
Press Releases are the Future
Although article directories suffered in 2011-2012, they are slowly recovering. Still, in order to diversify your traffic, you will need to work on different platforms. Submitting press releases might seem like a hard SEO task for many people, but we have some SEO article content writers who can get your news stick in search engines and gain more traction on your marketplace. Contact us to get a SEO package quote for press release writing and submission.
Spinning vs. Unique Content
Every spinning software
claims that they provide a human-readable content automatically. The truth is that you always have to check. Even if you spin articles, you have to ensure that the content makes sense. Manual spinning up to a level is OK but unique content created by professional SEO article content writers is better.
If you are thinking about search engine optimization on your site, you might consider creating a blog. It is not taking weeks these days, and as long as you have quality SEO article content on your site, search engines will start exploring you fast. There are two different approaches to content on websites. You can either create a separate blog site for your brand or name, or add a blog to your existing sales page. If you choose the second option you will have to make sure that all the content is built around the same keywords, and the product descriptions are also optimized for search engines.
Many companies are setting up their own WordPress SEO blog. These blogs are naturally loved by search engines, and can easily be optimized. You just need some quality articles and a few plugins, a great template and you can pull in targeted visitors immediately. You can even link back to your regular site from the blog, to increase traffic and ranking.
If you have no time to create and maintain a blog, you can also outsource the whole process. All you need to do is: buy the domain and the hosting. There are some quality SEO article content writers out there offering to create the whole blog for you: including WordPress installation, plugins, templates and widgets. The whole thing can be done in a week, and you can ensure that quality content will also be delivered.
Your customers would like to get to know your company and ideas better, before they would choose your services or products. A blog with quality articles on can be a great gateway between you and your potential customers. And if you use the right methods, the blog can help you effortlessly turn readers into customers.
With over 3 years of SEO article content writing and WordPress creation experience, we also offer a cost-effective solution to quickly get your WordPress blog out there. The prices are set below the industry average, and the turnaround time is about 1 week, depending on your requirements. You can get a quote by contacting us, or order the services online.
P. S. Have you already got a blog and are looking for quality SEO article content? Check out our monthly blog packages, offering one quality post a day.