Google has hit and penalized the majority of websites since the first Panda and Penguin changes came out. Those SEO companies using automated link building methods or shady practices soon found their clients’ websites disappear from search engines. There is a new approach needed after Google updates and you can find out exactly what the most important aspects of the campaign are.
Link Building or Link Earning
What Google updates are telling webmasters and SEO companies is that they should earn links instead of building them. Communicating effectively with the audience and engaging in conversations while providing valuable information is what Google updates SEO changes are going to bring. Being popular is a natural way to earn links on social media and blogs for free.
Social media interaction and activities including commenting, answering blog comments and questions is one of the most effective link building strategies in 2013. Search engines are no longer interested in the page ranks or number of links to the site, but the relevancy and action. The more content is out there involving the website’s owner, blog or posts the better position the company can achieve in results pages.
Internal Link Building Structure
Creating internal links is also an effective method of SEO companies. Still, today the focus should not be on how many pages link to a particular post, but more like how relevant they are. When Google updates are focusing on customer experience when displaying search results, you have to do the same. Creating internal links to the most relevant piece of information that expands on the current page’s content is not hard but certainly cannot be done using a software.
Relevant Link Building
Can you think of authority blogs or forums where the questions are asked? Can you answer these questions? If yes, you can create a relevant link building strategy using authority sources. Getting to people who are looking for the solutions you have to offer is good for your business, but if you are rewarded with higher rankings at the same time, it is even better. Sharing your content on sites focusing on one niche is the best way to appear relevant and do link building the right way.
Google Zebra – How Link Building will Change
Google Zebra will further focus on improving the quality of search results. This means people would seek answers and want to find them fast. Google Zebra will reward quality, unique exact match posts all the same, but penalize those sites with too many irrelevant links, low quality link building profiles and spun content. Does this mean that professional SEO article content writing will make a comeback? Share your thoughts.