Link Building after Google Updates

Google has hit and penalized the majority of websites since the first Panda and Penguin changes came out. Those SEO companies using automated link building methods or shady practices soon found their clients’ websites disappear from search engines. There is a new approach needed after Google updates and you can find out exactly what the most important aspects of the campaign are.


Link Building or Link Earning

What Google updates are telling webmasters and SEO companies is that they should earn links instead of building them. Communicating effectively with the audience and engaging in conversations while providing valuable information is what Google updates SEO changes are going to bring. Being popular is a natural way to earn links on social media and blogs for free.

link building the right way

SEO the right way



Social media interaction and activities including commenting, answering blog comments and questions is one of the most effective link building strategies in 2013. Search engines are no longer interested in the page ranks or number of links to the site, but the relevancy and action. The more content is out there involving the website’s owner, blog or posts the better position the company can achieve in results pages.


Internal Link Building Structure

Creating internal links is also an effective method of SEO companies. Still, today the focus should not be on how many pages link to a particular post, but more like how relevant they are. When Google updates are focusing on customer experience when displaying search results, you have to do the same. Creating internal links to the most relevant piece of information that expands on the current page’s content is not hard but certainly cannot be done using a software.


Relevant Link Building

Can you think of authority blogs or forums where the questions are asked? Can you answer these questions? If yes, you can create a relevant link building strategy using authority sources. Getting to people who are looking for the solutions you have to offer is good for your business, but if you are rewarded with higher rankings at the same time, it is even better. Sharing your content on sites focusing on one niche is the best way to appear relevant and do link building the right way.


Google Zebra – How Link Building will Change

Google Zebra will further focus on improving the quality of search results. This means people would seek answers and want to find them fast. Google Zebra will reward quality, unique exact match posts all the same, but penalize those sites with too many irrelevant links, low quality link building profiles and spun content. Does this mean that professional SEO article content writing will make a comeback? Share your thoughts.

What Type of Links Should a SEO Article Marketing Expert Build?

After the latest Google updates and Penguin refresh, a website’s link structure and backlink profile is more important than ever before. The best thing that can happen is to get links de-registered by search engines, but an unnatural looking SEO backlink profile certainly damages SERP and the reputation of the site at the same time. Find out exactly what search engines are looking for in 2013 after the Google updates with regards to backlinks.


Forum Backlinks

Relevant authority forum and blog backlinks are still good for SEO writing purposes, and the most natural way of obtaining them is to get readers who share content and provide value for those looking for a solution. A knowledgeable expert SEO article writer is able to build and earn natural looking links from authority forums by posting relevant and useful information people want to link to.


Guest Blogging Links

It is extremely hard to get blogs to accept guest posts these days; there is a need for excellent quality of writing, relevancy and knowledge at the same time. Expert SEO writers can obtain these links from authority sites in the niche, due to their knowledge of the industry and contacts. An expert writer’s profile is surely more convincing than a pitch from the website owner.

google updates

Google SEO updates


Authority Links

Industry organization links, .edu and .gov backlinks are worth a hundred low quality posts, and subsequently they are hard to obtain. First of all; there is a need for extensive research, secondly most of these sites filter out irrelevant and software generated comments or posts. That is why these links are valued so highly after Google Penguin and Panda updates, and will be after Google Zebra.


Relevant Profile Links

It is no longer enough to get keyword anchor links from SEO article content writing. Creating relevant profiles according to the niche and topic of the group, page of social media community is extremely useful when it comes to search engine optimization with content writing. Although creating relevant profiles on multiple niche sites can be a tedious job, it pays off long term and can get a better ranking in search engines.


SEO Article Content and Backlink Packages

SEO content packages alone would not solve the misery of the many website owners who have lost their rankings in search engines after Google updates. A long term strategy for content based link building is needed in order to prove the worthiness of the site. That is why webmasters are urged to find an SEO expert who is able to deliver and follow up the SEO content creation and back linking project. Contact us at SEO Article Content Writing to find out how we can help you regain your rankings.