Do Small Businesses Need Local SEO Services?

If you are a small business owner, you might believe that getting personal recommendations and advertising in newspapers is the best way to approach marketing. I recently came across a client who complained that he was asked on a daily basis whether or not he had a site featuring his products. He simply did not. I was shocked.

local search engine optimization Ellesmere Port

SEO for small businesses

Do You Need a Website?

The answer is: Absolutely yes. People are looking at websites, read reviews, and want to see high quality images of the products they intend to buy. As a basic, you need a 2-3 page site that tells the visitor what your small business is about, what you are selling, and how you can be contacted. The truth is that there are many companies offering an easy tool to set up your site in less than a year. There is, however, one problem. You are limited to a few templates, and your pages will be like a shop window in a remote village without applying some local SEO.

A Website Without Local SEO

Who would like to open a shop in a remote village with about 200 visitors passing by the window every year? Not many businesspeople, I guess. The good news is that search engine optimization for small businesses can be cheaper than weekly ads in local newspapers. In fact, you can see benefits in years to come.

How Can a SEO Consultant Help

Instead of ordering a service from a large company that applies cookie cutter methods, you might decide to hire a cheap local SEO consultant. They will take the time to sit down with you and listen to you. Trying to understand the needs of your small business and your goals, they will build a custom SEO marketing strategy that will deliver the best results. They can make suggestions about your existing website, and help you with the essential search engine optimization tasks that seem complicated at first. They will also be able to manager your social media accounts to drive targeted visitors to your sales page.

The Benefits of Search Engine Optimization for Small Businesses

Search engine optimization can increase a small business’ brand reputation, and increase their customer base. Using local SEO is cheaper and simpler than trying to rank for one search term worldwide. It also takes less time. There will be no need for expensive newspaper or radio ads, any more, and you save money on distributing flyers in the neighbourhood. You can make it easy for customers to contact you, as your site will be linked to social media accounts, and messenger systems. We, at SEO Article Content Writing Ellesmere Port provide free consultation and assessment of existing sites, so small business owners know what to expect from our search engine optimization services. Get in touch today and find out if you would benefit from local SEO.

Forget Large SEO Companies for Your Local Search Engine Optmization

Today, many SEO companies are offering monthly packages for small and medium sized businesses to help them get recognized by search engines. However, most business owners have bad experience with large companies, and will give up trying to get into Google and getting traction in social media. There is a trend among small business owners to try and do their SEO themselves to save money. Managing several social media accounts and creating content might be challenging and time-consuming. Choosing local, small expert SEO companies to handle the marketing needs can be just the right solution. Find out below why you should forget large SEO companies and focus on your local search engine optimization.

A Small SEO Company Listens to You

A smaller firm will look out for your interest, and keep your business goals in mind. This is because they do not have a large advertising budget, and would like to keep customers for a long time. Instead of providing you with a cookie cutter SEO option, they will listen to you, and tailor their services for your business’ needs. This way, you will remain a loyal customer, and both of you will benefit.

The Search Engine Optimization will Focus on Your Local Area

It is hard to rank for keywords that are general, but if you focus on your local area, a search engine optimization company can achieve results in a very short period of time. You simply have to tell the SEO consultancy firm which area you want your customers to come from, and they will optimize your page for local traffic. You can save money and time, increase your conversion rates, and get your message out there fast.

The SEO Firm Will Have Advanced Knowledge of the Local Market

Another benefit of trusting a local SEO company instead of one that has offices abroad and remote workers all over the world is that the consultant will know the area, the opportunities, the target customer, and the market. You do not have to explain them what your company offers and how great the competition is: they will already know, and tailor your search engine optimization campaign to your needs.

You Can Save Hundreds of Pounds by Trusting a Small Local SEO Company

Compared with large companies’ set monthly package prices, small SEO companies work cheaper, and more effectively. As they do not spend thousands a month on advertising, and do not have a large office to keep happy, they will cut the cost of your search ¬†engine optimization campaign. If you want to forget large SEO companies and would rather speak to a qualified, experienced, and expert search engine optimization consultant, you can get in touch with Toucan-Marketing’s SEO Article Content Writing Ellesmere Port office to discuss your needs.