There are many online affiliates who do try and do Search Engine optimization the old school way or simply choose some black hat methods, that will bring in short term results, but they cannot be compared to article marketing and genuine link building campaigns. Search engines are constantly ahead of people using black hat methods and I would urge you to stay away from anything risky or sounding too good.
There are marketers who say that article directories can be spammed to death with rubbish articles, that do not make any sense, as long as the backlinks are generated it is actually classed as good search engine optimization. However there are two main purposes of article marketing if not three:
One of them is getting your site ranking higher in search engines by building up one way links pointing back to your site.
The other one is off-site search engine optimization, where you are trying to prove Search Engines that your site is an authority website and is closely related to the keywords you tag your articles with. Therefore article marketing is going to contribute towards your search engine rankings and page rank.
The third, most important, although long term goal of article marketing is to build a “fan base” of people interested in the topic you are writing about. These people should be captured and lead back to your website constantly in order to generate profit with your article marketing and search engine optimization efforts.
All of the above three reasons are alone enough to convince you about article marketing being a very important search engine optimization tool, but you can only succeed if you are using all the three aspects of article marketing effectively. You need to learn how to write killer articles and how to make people click on your links. But you also have to learn your keyword research as well in order to succeed with search engine optimization.
Many affiliates and online marketers complain that article marketing takes too much time, effort, and getting articles accepted is getting harder and harder. But the truth is, it is needed for a successful search engine optimization campaign, if you like it or not.
Below are a couple of practical tips on how to improve your article marketing and succeed with your SEO campaign.
Don’t leave keyword research out. If there is a keyword you are targeting, it is important that you check every aspect of it, from the search engine optimization perspective. How many searches monthly, how many results, competition on Google and the page ranks and backlinks of pages competing for a page 1 position. If there are videos or articles on page 1 for your keyword, you have a chance to get in, but if it is full of page rank 7 authority sites, you’d better look for another keyword before you waste time and effort on article marketing.
Rewrite your articles, do not spin them. Over the past few years I have been offered dozens of spinner software that promised to create article content that “speaks English”, however none of them was good enough, so I do manually rewrite my articles.
Don’t send the same article to hundreds of article directories, concentrate on the quality of backlinks. I usually create a few unique versions and use a free article submitter software that only sends the articles to the largest and highest ranked directories. You can download this article submitter software right now on my site.
Press Peleases. Now it is not a long way from writing an article and rewriting it as a Press Release. Extra traffic, higher rankings and unique content.
If you think you don’t have enough time to write and submit articles, you can do just the keyword research and outsource the whole process.
When it comes to search engine optimization, living in the past can be lethal for a site. The constantly changing algorithms of Google and other engines, rules and tricks demand attention all the time. That is why every website owner needs to be aware of the latest SEO article content requirements and link building guidelines. For those who are unable to read the hundreds of pages on search engine sites, here is an overview of how SEO article marketing has changed in the past 2 years.
Link Building SEO Changes
Automated and software generated links and directory submissions are not working any more in search engine optimization, and there is a need for a well planned article marketing, blog commenting and guest posting strategy with extra-relevant links, profiles and author bios. There are, obviously, some web 2.0 sites articles marketing packages that still deliver results and traffic, but they are hard to find. You might want to get a SEO company to find the most relevant niche blogs and pages to post your links to.
Article Marketing SEO
Most of the low quality article sites have suffered after the Google Panda and Penguin updates, except for the few. Having a couple of keyword rich articles on manual approval pages like EzineArticles SEO with the right profile links, contextual references and bios does no harm and can be a part of the site’s linking profile. However, focusing on multiple high quality sites should be the right approach if one wants to see results long term. Backlinks are usually only recognized once after Google SEO updates, so having a hundred links to the same subpage is not worth the effort, unless these articles deliver a huge amount of traffic.
quality SEO services
Content and Blog Post Changes
Blog posts are crawled more often if there is an interaction on the page, and updating the site on a regular basis is essential, still not enough. There is a need for incorporating social media and commenting features in the site using plugins or separate software in order to be able to get more traction in search engines. Dofollow links out should be limited to the minimum, while sub-pages of the blog also have to be linked to in order to get them ranked in search engines separately. Website owners need to focus on the internal linking structure, as well as the linkwheel quality of the whole site.
seo article writing
Quality Over Quantity in SEO Article Content Writing
Overall; what SEO updates in the past 2 years have brought is the higher importance of quality and its superiority over quantity. Manually created or even earned links are worth much more than software generated ones. It is true that SEO article content writing has become harder and more time-consuming but it can still be rewarding. Compared to the cost of PPC, SEO is still a winner, and can deliver long term results. The only question is whether you would like to do the research yourself and get the content out there or find a professional SEO writer to build your search engine optimization campaign.
Google has hit and penalized the majority of websites since the first Panda and Penguin changes came out. Those SEO companies using automated link building methods or shady practices soon found their clients’ websites disappear from search engines. There is a new approach needed after Google updates and you can find out exactly what the most important aspects of the campaign are.
Link Building or Link Earning
What Google updates are telling webmasters and SEO companies is that they should earn links instead of building them. Communicating effectively with the audience and engaging in conversations while providing valuable information is what Google updates SEO changes are going to bring. Being popular is a natural way to earn links on social media and blogs for free.
SEO the right way
Social media interaction and activities including commenting, answering blog comments and questions is one of the most effective link building strategies in 2013. Search engines are no longer interested in the page ranks or number of links to the site, but the relevancy and action. The more content is out there involving the website’s owner, blog or posts the better position the company can achieve in results pages.
Internal Link Building Structure
Creating internal links is also an effective method of SEO companies. Still, today the focus should not be on how many pages link to a particular post, but more like how relevant they are. When Google updates are focusing on customer experience when displaying search results, you have to do the same. Creating internal links to the most relevant piece of information that expands on the current page’s content is not hard but certainly cannot be done using a software.
Relevant Link Building
Can you think of authority blogs or forums where the questions are asked? Can you answer these questions? If yes, you can create a relevant link building strategy using authority sources. Getting to people who are looking for the solutions you have to offer is good for your business, but if you are rewarded with higher rankings at the same time, it is even better. Sharing your content on sites focusing on one niche is the best way to appear relevant and do link building the right way.
Google Zebra – How Link Building will Change
Google Zebra will further focus on improving the quality of search results. This means people would seek answers and want to find them fast. Google Zebra will reward quality, unique exact match posts all the same, but penalize those sites with too many irrelevant links, low quality link building profiles and spun content. Does this mean that professional SEO article content writing will make a comeback? Share your thoughts.