Should you Deal with Freelance Copywriters or Content Mills?

As a freelance writer, I often read blogs of other self-employed bloggers and content marketers about content mills, and especially about their low pay structure. One of the articles has, for example, clearly stated that most of the companies are there to roll out low end projects as fast as possible, while paying freelancers the lowest wages they can. I have investigated the problem from the customer’s view, to help you decide whether you should deal with a mass production company, or a freelancer directly.

SEO Needs Personalized Approach

If you are serious about online marketing, customer targeting, and search engine optimization, it is important that you deal with a copywriter who has a clear understanding of your goals, expectations, and business philosophy. This is the main reason why dealing with content mills or content farms to buy standard articles, blog posts, and website copy is not a good idea. Google’s updates focus on quality, unique voice, and customer engagement, something that companies getting hundreds of orders shipped a day might not have time for.

freelanceers for web copy

Website copy

Communication Mishaps

You might think that you can communicate your requirements clearly with the writer through the portal. However, many of the content writing platforms would have their own rules and editors. You might want an article with subtitles, but the writer is told not to use them. This does not make the content better, does it? You cannot answer the writer’s questions, and they will not have a chance to give out free SEO advice, something that I usually do when I deal with direct company search engine optimization projects.

Low Wages Equals Low Motivation

You migth think hat paying around ten pounds for a piece of content is reasonable, however, on many cases, writers only get around 3 pounds of the ten. The rest is for the administration and editorial staff, as well as the management. This means that content writers are working below their minimum hourly wage, and need to make enough to eat. They are more likely to rush your orders,mamke mistakes, or just not pay attention. This is understandable, considering that they would need to write about three 500 -word pieces to get a minimum wage, after PayPal and processing fees.

You Can Save Money the Long Run

Dealing with the same person when working on the search engine optimization of your website pays off over time. As a freelancer gets to know your site, customers, market, products, they will become more familiar with the content strategy, can provide you with free SEO advice, and earn more. In exchange, you can benefit from personalized services that are suited for your needs, and the same tone is used over the whole website, increasing your brand image and reputation. While you do not need to get an in-house SEO expert, it is recommended that you check out professional freelance writer portfolios before you make a decision.