How SEO Article Marketing Changed in the Past 2 Years

When it comes to search engine optimization, living in the past can be lethal for a site. The constantly changing algorithms of Google and other engines, rules and tricks demand attention all the time. That is why every website owner needs to be aware of the latest SEO article content requirements and link building guidelines. For those who are unable to read the hundreds of pages on search engine sites, here is an overview of how SEO article marketing has changed in the past 2 years.

 

Link Building SEO Changes

Automated and software generated links and directory submissions are not working any more in search engine optimization, and there is a need for a well planned article marketing, blog commenting and guest posting strategy with extra-relevant links, profiles and author bios. There are, obviously, some web 2.0 sites articles marketing packages that still deliver results and traffic, but they are hard to find. You might want to get a SEO company to find the most relevant niche blogs and pages to post your links to.

 

Article Marketing SEO

Most of the low quality article sites have suffered after the Google Panda and Penguin updates, except for the few. Having a couple of keyword rich articles on manual approval pages like EzineArticles SEO with the right profile links, contextual references and bios does no harm and can be a part of the site’s linking profile. However, focusing on multiple high quality sites should be the right approach if one wants to see results long term. Backlinks are usually only recognized once after Google SEO updates, so having a hundred links to the same subpage is not worth the effort, unless these articles deliver a huge amount of traffic.

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Content and Blog Post Changes

Blog posts are crawled more often if there is an interaction on the page, and updating the site on a regular basis is essential, still not enough. There is a need for incorporating social media and commenting features in the site using plugins or separate software in order to be able to get more traction in search engines. Dofollow links out should be limited to the minimum, while sub-pages of the blog also have to be linked to in order to get them ranked in search engines separately. Website owners need to focus on the internal linking structure, as well as the linkwheel quality of the whole site.

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Quality Over Quantity in SEO Article Content Writing

Overall; what SEO updates in the past 2 years have brought is the higher importance of quality and its superiority over quantity. Manually created or even earned links are worth much more than software generated ones. It is true that SEO article content writing has become harder and more time-consuming but it can still be rewarding. Compared to the cost of PPC, SEO is still a winner, and can deliver long term results. The only question is whether you would like to do the research yourself and get the content out there or find a professional SEO writer to build your search engine optimization campaign.