In recent years, search engine optimization has changed a lot. It is no longer possible to rank sites with duplicate content, there is a need for building quality backlinks and get social media engagement. Still, there are more Google updates to come. The latest is called GoogleZebra, and it is likely to change SEO article writing a great deal, as well as social media sites. One of the biggest losers is likely to be Pinterest, – experts say – and there is more need for SEO article writing services than ever before. Find out more below.
Google Zoo Latest Addition: Zebra
Google Zebra is a real attack against sites using automated social bookmarking services and companies setting up accounts simply for sharing sites. Google is going to look at the user profiles and determine whether they are real or not. It is not sure what algorithm the company will use, but it is likely that those with hundreds of automated Facebook likes and shares will be dropped from search engine results. There is also a need to re-evaluate the site’s content for originality and quality, as this will be looked at as well.
The Difference Between SEO Firms and SEO Article Writing Services
Many SEO firms – let us be honest – use cheap writers with weak language skills and grammar to earn more money and provide customers with a lower price. The competition between article writing services has grown in the past decade and many of them are using automated software submission. However, in 2013, after Google Zebra this will definitely not work anymore.
Content is Still King In Search Engine Optimization?
Content, however, will still be loved by search engines, even after Google Zebra and further Google updates. The quality of writing and information will be judged by real users and not software. When genuine people share the SEO article writing piece this will still count. Based on the person’s public profile, interests and the number of shares, the search engine can tell whether it is a real like or a fake one. This Google update is similar to previous ones like Panda and Penguin that hit user generated content sites, such as article directories. Some of them since have recovered, and it is likely that social media marketing will not disappear either.
How to Encourage Natural Shares through Quality SEO Article Writing?
Search engine optimization has two elements; on-site and off-site. Now, SEO article writing can tackle both of them by generating original and valuable content for people interested in the topic. SEO article writing services will survive, provided that they use white hat methods and avoid unnatural linking strategies. As link diversity has a higher importance after Google updates than ever before, it is important to engage readers the natural way. Some SEO article content writing services can create pages that encourage sharing; providing quality information people are looking for. Get an instant SEO article writing package quote and beat Google Zebra.