If you are a small business owner, you might believe that getting personal recommendations and advertising in newspapers is the best way to approach marketing. I recently came across a client who complained that he was asked on a daily basis whether or not he had a site featuring his products. He simply did not. I was shocked.
SEO for small businesses
Do You Need a Website?
The answer is: Absolutely yes. People are looking at websites, read reviews, and want to see high quality images of the products they intend to buy. As a basic, you need a 2-3 page site that tells the visitor what your small business is about, what you are selling, and how you can be contacted. The truth is that there are many companies offering an easy tool to set up your site in less than a year. There is, however, one problem. You are limited to a few templates, and your pages will be like a shop window in a remote village without applying some local SEO.
A Website Without Local SEO
Who would like to open a shop in a remote village with about 200 visitors passing by the window every year? Not many businesspeople, I guess. The good news is that search engine optimization for small businesses can be cheaper than weekly ads in local newspapers. In fact, you can see benefits in years to come.
How Can a SEO Consultant Help
Instead of ordering a service from a large company that applies cookie cutter methods, you might decide to hire a cheap local SEO consultant. They will take the time to sit down with you and listen to you. Trying to understand the needs of your small business and your goals, they will build a custom SEO marketing strategy that will deliver the best results. They can make suggestions about your existing website, and help you with the essential search engine optimization tasks that seem complicated at first. They will also be able to manager your social media accounts to drive targeted visitors to your sales page.
The Benefits of Search Engine Optimization for Small Businesses
Search engine optimization can increase a small business’ brand reputation, and increase their customer base. Using local SEO is cheaper and simpler than trying to rank for one search term worldwide. It also takes less time. There will be no need for expensive newspaper or radio ads, any more, and you save money on distributing flyers in the neighbourhood. You can make it easy for customers to contact you, as your site will be linked to social media accounts, and messenger systems. We, at SEO Article Content Writing Ellesmere Port provide free consultation and assessment of existing sites, so small business owners know what to expect from our search engine optimization services. Get in touch today and find out if you would benefit from local SEO.
When choosing an affordable SEO writer, it is important to evaluate their expertise and knowledge about recent changes in search engine algorithms, especially Google Panda. If you do not want to be burnt it is better to get SEO article examples before you would place the order. The game has changed a lot since 2007, and you will either check the SEO articles or only pay on results. That is the only way to go.
What Most SEO Companies Do
Most companies would look at your website and try to sell you a monthly package with a number of links and SEO article content. However, if the links are not coming from different, authority, manual approval and high reputation sites, you will never see results. Article marketing as it used to be done in 2008 is dead. There are new approaches to search engine optimization and your SEO writer needs to make the most out of these.
How to Choose the Right SEO Writer
You have to make sure that the site of the SEO writer is ranking high in search engines. Check the reputation of the site and customer reviews. Ask for samples and guarantees. Get a free evaluation of your site so the SEO company can prove that they know what they are talking about. Ask them if they use SEO submission software.
The Impact of Google Panda
The update of Google Panda has impacted many sites and it continues to affect search engine ranking. Automated submission, duplicate content and spun articles do not work any more. You need to ensure that the SEO articles delivered by the company are unique and valuable for the audience. The upcoming Google Zebra will hit sites using automated social bookmarking, so you should start focusing on earning votes instead of creating them.
frustrated about Google Panda
Google Panda Friendly SEO Article Content
Google friendly content needs to be engaging, unique and valuable for readers. It has to be optimized but not stuffed with keywords. The use of LSI keywords is essential, as well as the optimization of titles, subtitles, images and internal linking. This way you can ensure that your site will survive future Google updates as well. Contact us for a free site evaluation.
If you have been hit by Google updates or just would like to get quality affordable SEO article content that helps your search engine ranking, it is recommended that you will choose the right writer who is aware of the new requirements. In the past few years, people have been “selling themselves as article writers” while sitting in a third world country’s Internet cafe trying to make a living. No wonder why so many customers are disappointed in the power of SEO article content. Below you will find the main and most prevalent characteristics of Google Panda friendly SEO articles.
expert SEO writer
You first have to review the top ranking sites’ content to get an idea of the right approach to article and blog marketing. This said, the internal structure of the site needs to be completely SEO-friendly as well as the content. Some automatic approval content farms (labelled as such after Google Panda) have already disappeared. Ask for a SEO article example in order to evaluate the quality of organization, SEO writing and structure in the light of search engine algorithms and Google updates.
How to Evaluate SEO Article Content
Once you have checked the sample articles of the SEO writing company, you have to decide on the search engine optimization packages. While many SEO companies offer custom packages, but most of them have cheap monthly bundles. If you are not sure what you need to improve your rankings and overcome the effects of Google Panda and Penguin, you should contact the experts to find out more. We offer a free site evaluation alongside with every SEO package, so you get expert advice before you choose your service.
Articles That Survive Future Google Updates
Article marketing today is not about quantity and keyword density. As social interaction has a great impact on the ranking of the site, the content needs to be valuable enough so people will start discussing it and sharing the article on social media sites, forums providing real and user-generated content. This is the key of great content and natural backlinking Google loves.
Order Google Panda Friendly SEO Articles
Once you have found an expert with a good profile, track record and affordable SEO writing you should ask for advice, examples and a free evaluation of your site. Chances are that if they have been providing SEO article content writing services for years to clients like you, they can find the weakest link in your search engine optimization and easily make corrections so you can achieve a higher ranking and get more profits. Contact us to discuss your SEO articles.