Link Building and Search Engine Optimization with Article Marketing

There are many online affiliates who do try and do Search Engine optimization the old school way or simply choose some black hat methods, that will bring in short term results, but they cannot be compared to article marketing and genuine link building campaigns. Search engines are constantly ahead of people using black hat methods and I would urge you to stay away from anything risky or sounding too good.

building reputation

article marketing

There are marketers who say that article directories can be spammed to death with rubbish articles, that do not make any sense, as long as the backlinks are generated it is actually classed as good search engine optimization. However there are two main purposes of article marketing if not three:

  • One of them is getting your site ranking higher in search engines by building up one way links pointing back to your site.

  • The other one is off-site search engine optimization, where you are trying to prove Search Engines that your site is an authority website and is closely related to the keywords you tag your articles with. Therefore article marketing is going to contribute towards your search engine rankings and page rank.

  • The third, most important, although long term goal of article marketing is to build a “fan base” of people interested in the topic you are writing about. These people should be captured and lead back to your website constantly in order to generate profit with your article marketing and search engine optimization efforts.

All of the above three reasons are alone enough to convince you about article marketing being a very important search engine optimization tool, but you can only succeed if you are using all the three aspects of article marketing effectively. You need to learn how to write killer articles and how to make people click on your links. But you also have to learn your keyword research as well in order to succeed with search engine optimization.

 increase backlinks

Many affiliates and online marketers complain that article marketing takes too much time, effort, and getting articles accepted is getting harder and harder. But the truth is, it is needed for a successful search engine optimization campaign, if you like it or not.

Below are a couple of practical tips on how to improve your article marketing and succeed with your SEO campaign.

  1. Don’t leave keyword research out. If there is a keyword you are targeting, it is important that you check every aspect of it, from the search engine optimization perspective. How many searches monthly, how many results, competition on Google and the page ranks and backlinks of pages competing for a page 1 position. If there are videos or articles on page 1 for your keyword, you have a chance to get in, but if it is full of page rank 7 authority sites, you’d better look for another keyword before you waste time and effort on article marketing.

  2. Rewrite your articles, do not spin them. Over the past few years I have been offered dozens of spinner software that promised to create article content that “speaks English”, however none of them was good enough, so I do manually rewrite my articles.

  3. Don’t send the same article to hundreds of article directories, concentrate on the quality of backlinks. I usually create a few unique versions and use a free article submitter software that only sends the articles to the largest and highest ranked directories. You can download this article submitter software right now on my site.

  4. Press Peleases. Now it is not a long way from writing an article and rewriting it as a Press Release. Extra traffic, higher rankings and unique content.

  5. If you think you don’t have enough time to write and submit articles, you can do just the keyword research and outsource the whole process.